Sept. 9 - Lowe's redefines 'home team' for NFL fans | Consumers want brands to address racism

Consumers want brands to address systemic racism, survey says; Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff; Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens; Bud Light unveils 'Showtime Cam' for NFL fans on Twitter View online | Signup | Forward

Daily Dive Sept.​ 9,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Marketing Data and Personalization Trends in 2020 The pandemic has put increased pressure on marketers to leverage data and foster customer loyalty. Explore creative solutions from Target, Reebok and Clorox in this Trendline.   Lowe's unites NFL fans with 'Home Team' player tie-up Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes. Consumers want brands to address systemic racism, survey says Almost half of respondents said how a brand responds to the protests against racism majorly impacts their likelihood to purchase a product. Babe Wine creates candles with jockstrap, nacho and grass scents for NFL kickoff In partnership with accessory maker Ryan Porter, the official wine sponsor of the NFL wants to re-create the smells of the game for remote football fans. Sponsored Content by Marketing Dive Brand Studio How to deliver timely customer experiences Discover how data sharing empowers you to provide more personalized and profitable customer experiences in this on-demand webinar. Taboola, Outbrain merger collapses, ending bid to form rival to walled gardens The firms claimed they would together be able to reach 2 billion users per month, but a variety of factors, including the pandemic, complicated plans. Bud Light unveils 'Showtime Cam' for NFL fans on Twitter Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance. What's in a flagship? A lot of retailers need to close more stores, and many are. But what about the ones meant to showcase their brands? It depends. Read more news From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading The Wall Street Journal Netflix Names Bela Bajaria as New Head of Global TV AdExchanger IAB Names David Cohen As New CEO; Randall Rothenberg Moves To Exec Chair Role Adweek Facebook Watch Now Has Over 1.25 Billion Monthly Visitors Suggest a story we should read Upcoming Events Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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