Sept. 3 - HBO debuts VR events for 'Lovecraft Country' | Droga5 cuts staff

Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies; Vita Coco sends coconut greetings in snail-mail stunt; IAB: US digital ad spend will grow 6% this year amid broader slowdown; Red Wing flips Labor Day campaign into hiring effort for unemployed Americans View online | Signup | Forward

Daily Dive Sept.​ 3,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this upcoming webinar.   HBO debuts VR event series to promote 'Lovecraft Country' As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live. Droga5 cuts staff as pandemic pressures extend to consultancy-owned agencies The layoffs, representing about 40 people, hit all departments and levels of seniority, people close to the company told Business Insider. Vita Coco sends coconut greetings in snail-mail stunt The brand wants to break up the monotony of virtual gatherings by bundling its product, a coconut and greeting from a loved one into a tangible experience. Sponsored Content by Validity Easy wins to get the most out of your email program Brush up on email best practices to maximize the effectiveness of your email program. Get the guide here. IAB: US digital ad spend will grow 6% this year amid broader slowdown Paid search and social media are the fastest-growing digital ad categories, while spending on traditional channels like linear TV, OOH and print will plunge. UPDATED Red Wing flips Labor Day campaign into hiring effort for unemployed Americans Burger King and New Balance have answered the footwear's company call to share job openings this holiday weekend. Deep Dive Big CPGs struggle to gain market share during COVID-19 despite sales boost IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back.  Read more news Creating Superior Customer Experiences with AI Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Take Your First Steps in Building Data-Driven Experiences with Adobe Experience Platform By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Webinar - on demand How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions By Brand Studio Trendline What You Need to Know About Supply Chain in Retail Trendline What You Need to Know About Data in Marketing View all resources What We're Reading Ad Exchanger What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers The Wall Street Journal New ‘LUMAScape’ Highlights Black-Owned Businesses in Media and Marketing CNN Intel has a new logo and jingle MediaPost Twitch Users Surge Amid Shelter-At-Home Suggest a story we should read Upcoming Events Achieving Quicker ROI for Your Digital Marketing Programs Sept. 15, 2020 - Sept. 15, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip