Sept. 2 - Miller Lite's groovy timeshare | AT&T considers selling Xandr ad business

AT&T reportedly considers selling Xandr digital ad business; Big CPGs struggle to gain market share during COVID-19 despite sales boost; Ben & Jerry's examines American racism in new podcast series; 75% of people unlikely to use branded hashtags, survey finds View online | Signup | Forward

Daily Dive Sept.​ 2,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this upcoming webinar.   Miller Lite helps fans 'escape 2020' with 1975-themed rental A groovy timeshare nods to the beer brand's founding year and suggests a restart to pre-pandemic tactics involving travel and experiential activations. AT&T reportedly considers selling Xandr digital ad business The plans mark a potential reversal of the company's effort to help marketers reach target audiences on channels like CNN, TNT and Cartoon Network using consumer data. Deep Dive Big CPGs struggle to gain market share during COVID-19 despite sales boost IRI data shows while large manufacturers grabbed shelf space at the height of the pandemic, upstarts are taking advantage of out-of-stocks and demand for variety to win it back.  Sponsored Content by Marketing Dive Brand Studio Increase customer lifetime value, year-round Increasing the number of products per purchase and encouraging more frequent purchases is key to developing customer lifetime value. Find out how in this upcoming webinar: Register now. Ben & Jerry's examines American racism in new podcast series Produced with Vox Creative and The Who We Are Project, the effort builds on Ben & Jerry's work as "an aspiring social justice company." 75% of people unlikely to use branded hashtags, survey finds User-generated content is cost-effective but has low participation, with 73% of consumers saying they're unlikely to create branded videos. Read more news Creating Superior Customer Experiences with AI Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio Webinar - on demand How to Accelerate Your Business from Cloud to Content By Brand Studio Trendline What You Need to Know About Data in Marketing View all resources What We're Reading Adweek Adweek Acquires Target Marketing and Publishing Executive Restaurant Dive McDonald's sued by Black ex-franchisees for discrimination CNBC DraftKings shares surge 13% after Michael Jordan joins betting company as board advisor Suggest a story we should read Upcoming Events How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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