Sept. 10 - Sports marketing faces shakeup amid ongoing uncertainty | Citi streamlines marketing under new CMO

Citi elevates brand officer to marketing chief as it looks to unify operations; Gen Z shows higher ad recall than older age groups, Snap study finds; Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19 View online | Signup | Forward

Daily Dive Sept.​ 10,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Marketing Data and Personalization Trends in 2020 The pandemic has put increased pressure on marketers to leverage data and foster customer loyalty. Explore creative solutions from Target, Reebok and Clorox in this Trendline.   Deep Dive Sports marketing is no longer the safe bet, but bolder brands could win out NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest. Citi elevates brand officer to marketing chief as it looks to unify operations Carla Hassan will oversee a new group streamlining Citi's marketing functions — a move that's grown increasingly common at large companies. Gen Z shows higher ad recall than older age groups, Snap study finds The cohort's higher rate of brand preference and shorter attention spans suggest a key challenge for marketers to connect with this valuable audience. Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19 Proceeds from the duo's cover of iconic song "If You Want Me To Stay" will go toward uplifting businesses on the verge of shutting down. Read more news From Our Library Trendline What You Need to Know About Data in Marketing Webinar - on demand Realize the Full Potential of Your Data and Improve Customer Experience By Brand Studio Trendline Everything You Need to Know About the Evolution of Stores View all resources What We're Reading Food Dive Molson Coors launches nonalcoholic drinks in bid to expand beyond beer The Wall Street Journal Kroger's Tech Bets Fell Short During Coronavirus Adweek Home Depot Is Reviewing Its $444 Million US Media Account CNBC Papa John's agrees to open 49 new sites as sales surge during pandemic Suggest a story we should read Upcoming Events Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Holiday 2020: Salesforce Shares Insights to Help Navigate a Very Confusing Holiday Season Sept. 28, 2020 - Sept. 28, 2020 | Webinar 2pm ET Understanding Your Audience to Build a Better Customer Experience Sept. 29, 2020 - Sept. 29, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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