Sept. 1 - Coors Light turns video chat backgrounds into vacations | Walmart unveils Amazon Prime competitor

Walmart to launch its Walmart+ membership service; Red Wing flips Labor Day campaign into hiring effort for unemployed Americans; Chobani gamifies Instagram Story in multichannel push for new yogurt; Neiman Marcus replaces Fall Book with digital content campaign View online | Signup | Forward

Daily Dive Sept.​ 1,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Promotions with Identity Marketing Comcast uses identity marketing to develop successful promotions for the Gen Z market. Find out how to leverage this strategy and design profitable campaigns in this upcoming webinar.   Coors Light turns favorite video chat backgrounds into real vacations Fans can upload a screenshot of themselves in their "ideal video chat background" for a chance to win a trip to that location. Walmart to launch its Walmart+ membership service Historically, Walmart has touted its lack of subscription fees in its marketing, but will now adjust course to more directly compete with Amazon Prime. Red Wing flips Labor Day campaign into hiring effort for unemployed Americans The footwear company will transform its stores and customer service number into job search hubs, and is calling on other brands to share job openings. Chobani gamifies Instagram Story in multichannel push for new yogurt A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week. Neiman Marcus replaces Fall Book with digital content campaign Customers can shop through editorial stories about product inspiration, designer collections and the season's trends via the digital experience. Read more news Creating Superior Customer Experiences with AI Find out how to reach more of your best customers by delivering experiences that automatically adapt to their wants and needs. Learn More From Our Library Webinar - on demand Using Product Data and Emotional Context to Drive Hyper-Personalization By Brand Studio Whitepaper How Online Retailers Can Turn Returns Into a Competitive Advantage By Brand Studio View all resources What We're Reading TechCrunch Facebook partially documents its content recommendation system Pymnts Netflix To Offer Some Free Shows To Hike Market Share Variety Brian Lesser Readies a New Salvo in Big Media’s Data Wars Suggest a story we should read Upcoming Events 2020 Consumer Trends and Holiday Predictions: Insights From Over a Billion Shoppers Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How to Accelerate Your Business from Cloud to Content Sept. 1, 2020 - Sept. 1, 2020 | Webinar 2pm ET How Direct-To-Consumer Brands Are Growing Recurring Revenue Through Subscriptions Sept. 2, 2020 - Sept. 2, 2020 | Webinar 2pm ET Building Year-Round Customer Lifetime Value in Retail Sept. 16, 2020 - Sept. 16, 2020 | Webinar 2pm ET How to Drive Demand to Your App in a Post COVID-19 Era Sept. 23, 2020 - Sept. 23, 2020 | Webinar 2pm ET Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing Sept. 24, 2020 - Sept. 24, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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