 |  | | Hi there, Are you curious about the upcoming adoption of AI technology and how it will disrupt the media and advertising industry? Forward-thinking DMPs, DSPs, agencies and brands are currently looking for ways to use machine learning and AI, in conjunction with location data, in order to automate some of their more time-consuming, data-centric tasks. They are exploring different ways AI can improve personalization, segmentation and targeting, as well as media buying and planning, to ultimately deliver more efficient and relevant advertising. The revenue potential for early adopters could be huge. So far, however, most discussions around AI have been relatively vague, as the technology is still in its early stages. That's all more reason for you to download HERE Technologies' Putting AI to Work for Audience Segmentation whitepaper, where we delve deeper into: - Location data's importance in AI-driven segmentation
- Where AI and machine learning stand in media practices
- Use cases for location data and AI in segmentation
- How HERE is advancing its services through AI
- The various solutions being currently developed at the HERE AI Institute
| | Best, The HERE Ad Tech Team | | HERE, the Open Location Platform company, enables people, enterprises, and cities to harness the power of location. By making sense of the world through the lens of location we empower our customers to achieve better outcomes; from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based location platform services, visit http://360.here.com and www.here.com. HERE Europe B.V. Kennedyplein 222-226 5611 ZT Eindhoven, The Netherlands © 2019 Copyright Contact Privacy Policy | | |
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