Weekender: Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative

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Marketing Dive's Top News Weekender | Sept.​ 14,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio A Better Way Than Ads to Get Your Customers’ Attention Trust is everything in online retail. Explore how headless commerce can turn visitors into devoted customers by offering easy, seamless, and personalized user experiences. Learn more. Column Campaign Trail: Bombay Sapphire brings new meaning to UGC with crowdsourced creative Nearly 7,000 people contributed to a tech-powered installation the Bacardi gin brand hosted to awaken the artistic capacity within everyone. Natural Light lands helicopter at wine event as seltzer sales fizz over With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles. Popeyes asks customers to BYO bun after chicken sandwich sellout The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks. Facebook sees steep drop in loyalty as Twitter gains, survey finds Automotive, restaurant and retail brands boosted their standing by adopting strategies popularized by digital media, Brand Keys said. Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign "Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video. KFC cooks up dating simulator game for Colonel Sanders The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food." BROUGHT TO YOU BY — NY KnowGO NY KnowGO: One-Day Event Dedicated to Retail Media Elevate your retail media knowledge. Learn strategic know-how, fresh tactics and networking. Meet contemporaries in an open forum. Chat with 250+ handpicked experts, enjoy breakout sessions and unmissable keynote speakers. Register now. Best of What We're Reading The Drum The first thing you see on an LG smart TV is now an ad Retail Dive Target taking free loyalty program nationwide Ad Exchanger AppNexus President Michael Rubenstein To Step Down Digiday What to know about Google’s implementation of first-price ad auctions TechCrunch WeWork loses its chief communications officer ahead of planned IPO TechCrunch AdRoll Group becomes NextRoll and launches new platform services business Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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