Sept. 6 - Bud Light appeals 'no corn syrup' ruling | P&G, Nat Geo debut docuseries

Comic Dive: Brands Open the Football Playbook; P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo; Hilton doubles down on successful celebrity campaign; Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 6,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Using Online Intel for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. AB InBev tweaks Bud Light's 'no corn syrup' message after court loss The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads. Column Comic Dive: Brands Open the Football Playbook As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans. P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo "Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues. Hilton doubles down on successful celebrity campaign New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers. Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning The basketball star-turned-board member and franchisee personally delivers pizza following scandals that ousted the brand's founder. Deep Dive 'Behind closed doors': The friction between the Nike brand and its corporate culture The brand has identified women as one of "four epic growth opportunities" while it faces public scrutiny over how it treats women. Read more news What We're Reading Crain's Detroit GM appoints Wahl as first global chief marketing officer since 2012 Digiday What to know about Google's implementation of first-price ad auctions The New York Times Jeffrey Katzenberg's Streaming Platform Loses a Top Executive Suggest a story we should read From Our Library Webinar - on demand Raising the Bar with Identity-Based Marketing By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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