Sept. 10 - Natty Light's hard seltzer crashes wine event | Facebook loyalty plummets

Facebook sees steep drop in loyalty as Twitter gains, survey finds; Diet Coke adorns fresh campaign with popular phrases like 'it's lit'; Google targeted by state authorities in antitrust probe; ANA breaks with past approach on new measurement unit View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 10,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio A Better Way Than Ads to Get Your Customers’ Attention Trust is everything in online retail. Explore how headless commerce can turn visitors into devoted customers by offering easy, seamless, and personalized user experiences. Learn more. Natural Light lands helicopter at wine event as seltzer sales fizz over With hard seltzer sales booming and White Claw, in particular, surging, Anheuser-Busch recently entered the battle of the bubbles. Facebook sees steep drop in loyalty as Twitter gains, survey finds Automotive, restaurant and retail brands boosted their standing by adopting strategies popularized by digital media, Brand Keys said. Diet Coke adorns fresh campaign with popular phrases like 'it's lit' Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss." Google targeted by state authorities in antitrust probe The probe will focus on Google's "overarching control of online advertising markets and search traffic."  ANA breaks with past approach on new measurement unit Unlike the organization's past initiatives, Measurement for Marketers will prioritize building out internal capabilities to rely less on outside groups. Read more news BROUGHT TO YOU BY — NY KnowGO NY KnowGO: One-Day Event Dedicated to Retail Media Elevate your retail media knowledge. Learn strategic know-how, fresh tactics and networking. Meet contemporaries in an open forum. Chat with 250+ handpicked experts, enjoy breakout sessions and unmissable keynote speakers. Register now. What We're Reading Restaurant Dive McDonald's acquires AI tech company Apprente AdExchanger Integral Ad Science Turns Over Entire Senior Leadership Team Retail Dive Target taking free loyalty program nationwide The Drum The first thing you see on an LG smart TV is now an ad Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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