Weekender: Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads

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Marketing Dive's Top News Weekender | May​ 11,​ 2019 BROUGHT TO YOU BY — Airship Customer Engagement Forum - LA, SF, Chicago, NYC Join Airship (formerly Urban Airship) to meet and learn from top brands who are building the future of customer engagement. US and European cities May-June. Starting May 21 in Santa Monica. Save your seat. Column Campaign Trail: Coca-Cola brings new meaning to audio marketing with refreshing print ads A series of static photos captures uniquely audio moments — the crack of a soda can or the fizzing of bubbles — by leveraging the 126-year-old brand's legacy. Deep Dive Turf war: Can digital heavyweights fend off linear TV's online land grab? Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media. How Kraft Heinz plans to give moms a break for Mother's Day Campaigns for the Kraft and Maxwell House brands foot the bill for babysitters and spotlight "invisible" parental labor, respectively. Sponsored Content by Marketing Dive Brand Studio Stanford Innovation and Entrepreneurship Study Our latest survey report reveals the findings from Stanford's I&E study, plus gives concrete steps marketing execs can take to foster a more innovative and entrepreneurial culture. Download now. L'Oréal extends personalization push with DTC at-home hair color brand Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer. Kraft Heinz loses marketing chief amid ongoing turmoil Eduardo Luz oversaw more than 200 brands globally and spearheaded marketing for Heinz, Kraft and Planters in the U.S. Schick owner Edgewell buys razor disruptor Harry's for $1.4B The acquisition encompasses Harry's technology suite, including data and analytics, DTC and performance marketing capabilities.   Brands' cause marketing efforts fail to break through with Gen Z, report says Just 12% of younger consumers readily associate familiar brands with the causes they support. Best of What We're Reading Variety ‘Starkbucks’: ‘Game of Thrones’ Coffee-Cup Gaffe Lights Up Social Media The New York Times It’s Time to Break Up Facebook The Drum Why marketers should capitalize on Pinterest influencers AdAge Chobani CMO says it's 'not fair' to blame CMOs for brand woes Vox A brand called War Paint is using toxic masculinity to sell makeup to men Grocery Dive Parents embrace discounts, digital coupons and e-commerce Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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