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"Every project is designed to provide value to a specific audience. If you're not clear who that audience is, or haven't clearly expressed that to them, your project won't get traction…no matter how great it may be."
Most projects don't achieve instant success.
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"You don't just want to know where you fall on a scale of one to five — you want to know exactly how your employer is defining one, five, and all the scores in between."
Most performance reviews don't generate a lot of value for either the employer or the employee, but this article can help change that.
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"The real hallmark of successful content isn't just ranking well in organic search results, or getting thousands of readers. It's whether or not your readers actually take action and create measurable change after consuming your content."
If you struggle to come up with blog post ideas, here's all the inspiration you need.
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"When people are heard first, they tend to listen to what you say when it's your turn. Silence breeds curiosity and curiosity leads to a conversation where someone will listen to you."
The less you say the more likely you are to be heard.
He also explains why you learn more by listening, the one who speaks less has the power, and interrupting communication patterns can be a valuable tactic.
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"Unsolicited feedback is always for the sender, it's not for the recipient. So unless you ask somebody you respect specifically for feedback, don't listen to it."
I rarely recommend individual podcast episodes in this newsletter, but this one I've got to recommend.
Weiss shares some no-nonsense wisdom on everything from how to grow a consulting business, to how to practice language martial arts when selling, to how to deal with imposter syndrome.
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"Freedom to discuss might seem conducive to creativity, when it's in fact the enemy. Structure and discipline create the freedom needed to be creative."
This one features a process to help you make design decisions, but it likely will work with just about any kind of decisions you need to make as a group.
Jonathan Courtney breaks down the lightning decision process his team uses to solve creative problems and avoid getting bogged down in exhausting discussions about them.
The entire process is designed to take less than an hour and ensure every member of the group's voice is heard and their ideas represented.
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"My job is to show my children that there is a whole universe that exists beyond the grim issues of the day. This is not to divert them from certain truths, but rather to remind them that the parallel world of art and the imagination can literally save their lives, as it certainly saved mine."
A fan asked musician Nick Cave for his thoughts about how to handle worries about the future of the world and Cave's answer is well worth a read.
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"The size of the market you target will be a significant multiplier of your business' success. You can't make a living off every niche. Some are just too small. Your niche should be narrowly defined, but sizeable in numbers."
It's not that hard to build something. The hard part is building something people want.
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"I do believe that the difference between zero and 10 minutes of meditating every day is a far greater difference than 10 minutes to 60."
Even if you have zero interest in meditation, you'll probably find this video interesting because Matt D'Avella simply makes good videos.
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"The key to a successful career is your ability to develop four key assets: Skills, Knowledge, Effort, and Time."
It's easy to get hung up on your what job to pursue, but that's not actually the key to career success.
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WHERE I FOUND THIS STUFF
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