May 6 - NBCU tunes into ShoppableTV | Kraft Heinz top marketer departs

Kraft Heinz loses marketing chief amid ongoing turmoil; Liberty Mutual tests car-scented ads to sell insurance; IAB: 80% of consumers accept ads in exchange for free digital video; Target, Walmart envision radically different futures for their growing media businesses View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 6,​ 2019 BROUGHT TO YOU BY — Airship Customer Engagement Forum - LA, SF, Chicago, NYC Join Airship (formerly Urban Airship) to meet and learn from top brands who are building the future of customer engagement. US and European cities May-June. Starting May 21 in Santa Monica. Save your seat. NBCUniversal tunes into commerce with ShoppableTV Viewers can scan televised QR codes to be directed to a brand's website to make a purchase. Kraft Heinz loses marketing chief amid ongoing turmoil Eduardo Luz oversaw more than 200 brands globally and spearheaded marketing for Heinz, Kraft and Planters in the U.S. Liberty Mutual tests car-scented ads to sell insurance Because smells help memory formation, the expectation is that car shoppers will be reminded of Liberty during test drives. IAB: 80% of consumers accept ads in exchange for free digital video Some viewers pay more attention to ads when they're watching instructional videos. Target, Walmart envision radically different futures for their growing media businesses The big-box rivals both made their NewFronts debuts this year, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning. Column Comic Dive: The Right Brew While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer. Read more news What We're Reading The Wall Street Journal Fox to Tweak the Super Bowl Ad Format AdAge NewFronts or TV upfronts? Lines blur as digital publishers mature The Drum Budweiser and Stella spell out the dangers of irresponsible drinking in jumbled ads Grocery Dive Parents embrace discounts, digital coupons and e-commerce Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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