April 1 - How Audi became a progressive challenger brand | Publicis in talks to buy Epsilon

Publicis in talks to purchase Epsilon as data marketing race heats up; Major League Baseball quietly resumes Papa John's partnership; Sizmek files for Chapter 11 bankruptcy amid programmatic challenges; Ad Age: Hulu halves commercial time with 90-second cap on ad breaks View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 1,​ 2019 BROUGHT TO YOU BY — Yext 71% of people use voice for common tasks Learn how voice search is changing consumer behavior, and what you can do to prepare your business for the voice-enabled future. Get the eBook. How Audi shifted gears from being a quiet niche brand to a progressive challenger Everything from Marvel Studios tie-ups to app integrations with Major League Soccer have helped the luxury carmaker catch up to larger rivals like Mercedes-Benz and BMW in key brand metrics.  Publicis in talks to purchase Epsilon as data marketing race heats up A potential deal would closely mirror rival IPG's $2.3 billion acquisition of Acxiom's data marketing division last year. Major League Baseball quietly resumes Papa John's partnership Bringing back its "Papa Slam" promotion alongside the MLB season may be what the beleaguered pizza chain needs to help boost declining sales.  Sizmek files for Chapter 11 bankruptcy amid programmatic challenges The filing comes as uncertainty surrounds the ad-tech ecosystem, with reports that Google is mulling a change in how online media is monetized. Ad Age: Hulu halves commercial time with 90-second cap on ad breaks The change effectively removed more than half of the commercial time that previously ran during programming on the platform. 63% of broadcaster impressions were served via connected TV in 2018, study finds Advanced creative elements of CTV also brought higher engagement than standard pre-roll and the potential for greater earned time and attention.  Facebook ups ad transparency through updated library A recent report found that 71% of marketers said they didn’t change their Facebook marketing strategy following the Cambridge Analytica scandal. Read more news What We're Reading Digiday Post-Facebook outage, ad buyers are grappling with out-of-control costs Adweek Comscore’s CEO and President Exit in Major Shakeup; Dale Fuller Named Interim CEO CIO Dive Amazon heats up Austin, Texas tech scene with new office space, 800 jobs AdAge What marketers need to know about the federal media-buying investigation Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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