Weekender: McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze

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Marketing Dive's Top News Weekender | March​ 9,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped. T.J. Maxx gamifies pop-up experiences via Instagram contest Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes. Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction' The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs. Budweiser flips the script on past sexist ads The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers. Report: Amazon removes thousands of vendors The move is the latest indication that Amazon seeks more control over how it works with brands. BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. Best of What We're Reading The Washington Post ‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House Restaurant Dive Papa John's founder John Schnatter agrees to resign from board The Drum Marketing’s ‘faux-feminism’ problem on International Women’s Day AdAge P&G's new agency model tests the limits of cross-shop collaboration Retail Dive Digitally native brands on the power of brick-and-mortar Adweek Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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