Weekender: Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs

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Marketing Dive's Top News Weekender | March​ 2,​ 2019 BROUGHT TO YOU BY — WD Partners The Good, The Bad and the Ugly 100 brands ranked. Where does your brand fall? Our State of Retail Nation 2019 results are in. Find out how your brand stacks up in our white paper. Download now. Column Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks. Connected TV ad impressions jump 193% in 2018, study finds In Q4, premium publishers ran more than half of their impressions on CTV platforms, a 154% year-over-year jump, per Extreme Reach. Study: 75% of consumers want more rewarded content like videos, surveys Apps are the preferred way to access loyalty program information for 66% of consumers, and interest is growing in channels like smart speakers. Nike's 'Dream Crazier' spot with Serena Williams celebrates female athletes Debuting during the Oscars, the 90-second video has already notched nearly 6 million views on YouTube and 28.5 million on Twitter. Oreo unwraps cookie-powered DJ mixer, teases 'Game of Thrones' tie-up The Mondelez cookie brand returns with more musical merch, and says its HBO collaboration could be its biggest ever. Forrester: Digital marketing spend to reach $146B by 2023, but search landscape is changing Google has lost some ground to Amazon, and a greater portion of ad budgets are predicted to shift to voice in the coming years. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive As an era of self-regulation ends, marketers fear uncharted, risky waters for data privacy "For many companies, if you get this wrong, you could very well be out of business," the ANA's Dan Jaffe told Marketing Dive about the upcoming California Consumer Privacy Act. Deep Dive What's behind the rise in retailer loyalty program revamps? Companies from Nordstrom to J. Crew have invested in loyalty programs. Some removed barriers, others added them, but the changes all say something about the strategy. Featured Resources FROM: Stackla How to reach consumers with the content they crave [Data Report] Bridging the gap: Consumer & marketer perspectives on content in the digital age [eBook] 21 visual marketing campaigns that captivated & converted consumers User-generated content rights management: When, where, why? Best of What We're Reading Bloomberg Everybody Makes Podcasts. Can Anyone Make Them Profitable? Ad Exchanger Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters Restaurant Dive Pizza Hut to test delivery bots with FedEx AdExchanger Amazon Goes Big On Conquesting Ads, Despite The Blowback Variety Facebook's Launch of 'Clear History' Feature This Year Will Crimp Ad Growth, CFO Says The Wall Street Journal Amazon Shifts Power to Brands in Fight Against Fake Products Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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