March 7 - McDonald's links Waze, OOH for the win | Zuckerberg outlines privacy-focused plan

Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger; Gillette lets Twitch users earn virtual currency for purchases; Report: Amazon removes thousands of vendors; Dawn tops list of brands most favored by women, YouGov says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 7,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. McDonald's drives 8.4K in-app actions by tying geofenced billboards to Waze A campaign with the Google-owned app and agency Outdoor Media Group used geofenced billboards to send people a message when their car stopped. Facebook outlines plans for 'privacy-focused' integration of Instagram, WhatsApp and Messenger CEO Mark Zuckerberg said the company will shift its focus to encrypted communications, so conversations can be intimate, ephemeral and secure.  Gillette lets Twitch users earn virtual currency for purchases As part of a new partnership, a team of 11 Twitch streamers will promote the men's grooming brand on the platform. Report: Amazon removes thousands of vendors The move is the latest indication that Amazon seeks more control over how it works with brands. Dawn tops list of brands most favored by women, YouGov says Amazon, Hershey's, M&M's and Dove round out the top five most-favored brands by women, while security brand Ring saw the biggest gains. Cox pilots AI-powered audio ad unit from Spark Foundry, AI Music Sympaphonic Ads automatically pair creative with user listening preferences, and reportedly can produce a complete ad in under 10 minutes. Read more news BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. What We're Reading Food Dive Nestlé USA chief touts value in 'driving relevance' to its big-name brands Adweek 72andSunny Lays Off 5% of U.S. Staff The Drum Facebook's advertising chief: 'We are very proud of the progress but there's more to do' Digiday Ahead of IPO, Pinterest is courting finance brands in search of more ad dollars Suggest a story we should read Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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