March 6 - T.J. Maxx gamifies influencer pop-ups | NBC's Prime Pods deliver

NBC reveals promising results for Prime Pod ads, plans expansion; Coors Light puts agency roster in review, ramps up digital spend; IAB: 78% of marketers will spend more on data in 2019; ModCloth debuts celeb-studded campaign for International Women's Day View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 6,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. T.J. Maxx gamifies pop-up experiences via Instagram contest Consumers can guess the total cost of the products on display in several installations curated by influencers for a chance to win prizes. NBC reveals promising results for Prime Pod ads, plans expansion The premium ad segment introduced last year to reduce overall ad time delivered strong engagement and recall numbers for brands. Coors Light puts agency roster in review, ramps up digital spend The switch-up follows the appointment of new MillerCoors marketing leadership in Michelle St. Jacques and comes amid an ugly spat with rival AB InBev. IAB: 78% of marketers will spend more on data in 2019 Stronger government data regulation is the main potential threat to "deriving value from data," while concern over other issues like proving ROI has dipped. ModCloth debuts celeb-studded campaign for International Women's Day "Against the Current" stars singer Halsey and several actresses, and includes a TV ad buy, out-of-home takeovers and mini documentaries. Column Comic Dive: Adpocalypse Drill Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions? Office Depot teams up with Alibaba The U.S. retailer and the Chinese e-commerce firm are partnering to work with small and medium-sized businesses. Read more news BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. What We're Reading Retail Dive Digitally native brands on the power of brick-and-mortar Adweek Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician The Drum Marketing’s ‘faux-feminism’ problem on International Women’s Day MediaPost Publicis Merges Media Shops Spark Foundry, Blue 449 CNBC The new head of HBO is already taking shots at Netflix, saying it 'doesn't have a brand' Suggest a story we should read Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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