March 5 - KFC crowdfunds half-baked ideas | Ikea's 'Kama Sutra' guide

Comic Dive: Adpocalypse Drill; Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction'; Study: Amazon bests digital rivals, banks in earning consumer trust around data; Accenture acquires innovation strategy firm ?What If! View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 5,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. KFC's crowdfunding campaign gauges interest in half-baked ideas Contributors to the Indiegogo site could win branded swag for supporting potential products like a Kentucky Fried Hot Tub or location-tracking necktie. Column Comic Dive: Adpocalypse Drill Major marketers pause their YouTube ads after the platform's latest brand safety controversy, but are they just going through the motions? Ikea showcases furniture in 'Kama Sutra' guide to 'bedroom satisfaction' The shoppable content offers design and furniture layout ideas and is part of the retailer's efforts to mail out fewer paper catalogs. Study: Amazon bests digital rivals, banks in earning consumer trust around data The feeling is especially strong among millennials and Gen Zers, who trust the online retailer more than twice the amount they do banks. Accenture acquires innovation strategy firm ?What If! With many brands looking to reinvent themselves, Accenture is betting that the shop's focus on fast, iterative experimentation will appeal to clients. The shift to community-driven marketing Retailers at 2019's Shoptalk conference discussed new marketing tactics which focus less on the transaction amount and more on building a brand community. Post pairs with Hostess for influencer campaign showcasing 'tiny bakery' For National Cereal Day, new Hostess-inspired cereals will be promoted via social media, while Kellogg's continues to leverage its NYC Café. Read more news BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. What We're Reading Restaurant Dive Papa John's founder John Schnatter agrees to resign from board AdAge P&G's new agency model tests the limits of cross-shop collaboration Adweek Lawmaker Floats New Rules to Rein in Big Tech The Wall Street Journal AT&T Breaks Up Turner, Bulks Up Warner Bros. in Major WarnerMedia Overhaul Time How the Marines Hacked the Super Bowl Ads Suggest a story we should read Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the Marketing industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip