March 4 - AmazonFresh adds sponsored products | Are execs underestimating 5G?

Accenture: Many business leaders doubt 5G's revolutionary capabilities; Netflix pledges to 'Make Room' for more diverse talent in new ad; United Airlines contest turns aircraft into canvases for women artists; Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 4,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. AmazonFresh to feature sponsored products on website The content will appear in U.S. cities where the online grocer is available and could create a way for food brands to stand out in a competitive marketplace. Accenture: Many business leaders doubt 5G's revolutionary capabilities Of 1,800 executives surveyed, 53% said there are "very few" things that 5G will let them do that they can't already do with 4G. Netflix pledges to 'Make Room' for more diverse talent in new ad The spot features "Orange is the New Black" star Uzo Aduba and highlights the streaming giant's efforts to bring more women and minorities on board. United Airlines contest turns aircraft into canvases for women artists "Her Art Here" raises awareness about the underrepresentation of women in the art world, and includes an open gallery show for the winners.  Tic Tac taps Instagram Stories, 6-second bumpers for campaign around sharing The effort is the first created and produced for the brand by Laundry Service, which Tic Tac named its creative agency of record in August. Column Campaign Trail: Farmers' Dr. Seuss tie-in; Natural Light preps for summer; 'Sesame Street' gets designer digs The AB InBev brand gets animated for a product launch, while an insurance company aims for whimsy and iconic stars of a children's show get fresh looks. Read more news BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. What We're Reading AdAge Ad sales ambitions of Walmart threaten Google and Facebook The Drum Kraft Heinz CMO denies brand underinvestment amid stock tumble Adweek HBO CEO Richard Plepler and Turner President David Levy Exiting in Major AT&T Shakeup The Wall Street Journal Taboola Makes Acquisition to Bolster Its Take on Apple News Suggest a story we should read Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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