Jan. 9 - L'Oréal, Olay tech gurus on beauty's future | Pepsi pops open new tagline

Pepsi pops open first new tagline in 7 years with 'For the Love of It'; Amazon taps customer data to send free samples, grow ad business; Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds; Juul campaign zeroes in on adults after criticism of targeting teens View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 9,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES Marketing Dive caught up with the head of L'Oréal's tech incubator and Olay's principal scientist at the show to demo new products driven by data, science and the demand for better personalization.  Pepsi pops open first new tagline in 7 years with 'For the Love of It' The soda brand is partnering with musical group Now United on the global campaign, which includes fresh packaging, out-of-home displays, commercials and digital content. Amazon taps customer data to send free samples, grow ad business Maybelline and Folgers are among the brands testing the program as Amazon works to rival Facebook and Google. Super Bowl posts from brands see higher engagement levels on Instagram, analysis finds Facebook has been the preferred social network for posting Super Bowl-related content, but it's dipped in popularity since 2015, as brands shift to Instagram. Juul campaign zeroes in on adults after criticism of targeting teens Testimonal-style spots will air on cable TV after 10 p.m. to reach adults looking to "make the switch" to e-cigarettes. Milk brands debut shoppable in-recipe ads, digital grocery aisle to boost sales The Milk Processor Education Program is teaming up with grocery tech company Chicory on the initiative.  At CES, CMOs dish on the 'existential crisis' tech has created for marketing "If you are not numbers savvy, you will not be able to do it," Mastercard CMO Raja Rajamannar said on the state of the industry during a panel Monday. Read more news What We're Reading Reuters AT&T's Turner cable TV and Xandr ad unit integrate carrier's customer data Adweek How Brands Can Stand Out From the Crowd at an Astounding Event Like CES Digiday ‘A daily, hourly fight’: Digital ad fraud is worse than ever TechCrunch WeWork rebranding won’t work Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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