Jan. 7 - 7 trends that will shape 2019 | P&G's CES debut

P&G combats 'mass disruption' with slew of digital-first products at CES; Google's 'Home Alone Again' is most popular holiday ad, analysis finds; Report: CBS expects strong Super Bowl ad sales, but quiet on details; Marketing M&A deal value jumped 144% in 2018, report finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 7,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Note from the editor It's been a tumultuous few years for marketing, and 2019 promises more of the same. Some of last year's major developments, including the fallout from Facebook's Cambridge Analytica scandal, will stay with us and could lead to significant regulatory action. Meanwhile, emerging tech like connected TV ads is likely to blossom into a larger component of budget decisions. For more on what will set the tone for marketing meetings in the months ahead, check out today's "7 trends set to shape marketing in 2019." Marketing Dive will continue to pay close attention to these topics this week at CES in Las Vegas and beyond to deliver you key developments in the industry. Stay tuned for updates. As always, thanks for reading. Chantal Tode Lead Editor, Marketing Dive Email Deep Dive 7 trends set to shape marketing in 2019 The next 12 months will see major pieces fall into place, with heavier investments in data and e-commerce and marketers turning to in-house teams for purposeful creative that packs a punch. P&G combats 'mass disruption' with slew of digital-first products at CES Presenting for the first time at the consumer electronics event on Sunday, the CPG giant detailed factors that are leading it to think differently about brand innovation. Google's 'Home Alone Again' is most popular holiday ad, analysis finds Duracell's holiday campaign, which showed what could happen if Santa didn't trust the battery brand, was a close second with 70.3 million views. Report: CBS expects strong Super Bowl ad sales, but quiet on details The network has reportedly been receiving around $5 million for 30-second spots this year, similar to what NBC received last year. Marketing M&A deal value jumped 144% in 2018, report finds While tech companies spent the most, ad agency holding groups increased their M&A spending to $6.3 billion from $2.7 billion in the previous year. L'Oréal Paris animates celeb-heavy campaign with Giphy, Instagram for Golden Globes Throughout the weekend, fans could add to their Instagram Stories a branded Giphy sticker created for the campaign. Read more news What We're Reading CIO Dive Marriott's data breach hits fewer records than predicted, but brand is bruised Adweek Nielsen Adds Mobile and OTT Measurement to Its Total Ad Ratings Amid Standoff With CBS Digiday The programmatic marketer’s 2019 checklist The Atlantic How to Lose Tens of Thousands of Dollars on Amazon Recode Apple is going to sell its Apple TV service on Samsung TVs, because Apple wants to be a service company Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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