Jan. 2 - Media spend vs. promotions | Gatorade, Serena Williams geek out on science

Gatorade explores the science behind its products in Serena Williams-led spot; Farmers Insurance launches episodic ads on Hulu; ESPN lets 4 college football superfans camp out on a billboard ahead of championship; NBCUniversal tests Comcast's blockchain-powered data-sharing platform View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 2,​ 2019 Media spend vs. promotions: why 1 delivers a 35% performance lift Rather than choose one tactic over the other, new research spanning 13 years pushes brands to find the right balance of each for optimal results. Gatorade explores the science behind its products in Serena Williams-led spot "You Fuel Us, We Fuel You" promotes the PepsiCo brand's science-backed, athlete-focused products. Farmers Insurance launches episodic ads on Hulu Two spots are broken into three sequential segments to tell a full story, a first for an insurance brand on Hulu.  ESPN lets 4 college football superfans camp out on a billboard ahead of championship Atop the 45-foot tall outdoor activation, participants are competing in games for prizes, some of which are being livestreamed. NBCUniversal tests Comcast's blockchain-powered data-sharing platform Blockgraph promises a way for TV and media companies to activate their data at scale without needing to share it with third parties. Our 10 best stories of 2018 Take a look back at Marketing Dive's top stories, which captured the biggest developments from executive departures to creative innovation that shaped the industry. Read more news What We're Reading New York Magazine How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually. Digiday 'More like reality': In 2019, hot DTC brands face pressures to prove profitability Deadline How Warner Bros. Attracted Women To 'Aquaman' & Opened DC Superhero Pic To $105M+ Food Dive How food companies are getting consumers to pay more Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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