Jan. 11 - Tracking every Super Bowl ad | Amazon expands influencer push

Report: Amazon offers influencers commissions up to 10%; Taco Bell's new billboard dispenses nacho cheese; McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports; What brands can learn from Netflix's 'Bandersnatch' View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 11,​ 2019 BROUGHT TO YOU BY — Yext Control the Facts About Your Business Yext puts you in control of the facts about your brand across the many services (like Google, Amazon Alexa, Facebook & Yelp) that consumers are using to search. Get started. Let the games begin: Tracking every ad for Super Bowl 2019 As marketers prepare to unveil their highly anticipated ads — many of which will set the tone for the year ahead — Marketing Dive will update this tracker on the road to the big game and beyond. Report: Amazon offers influencers commissions up to 10% Amazon is reportedly expanding its influencer marketing program, including by running Instagram ads to target creators. Taco Bell's new billboard dispenses nacho cheese Next week's activation in Toronto will promote the launch of the Nacho Cheese Naked Chicken Chalupa. McDonald's reviews local US media business to give franchisees more flexibility, AdAge reports The news follows last year's formation of the National Owners Association, which gives franchisees more of a voice in the chain's business decisions. Opinion What brands can learn from Netflix's 'Bandersnatch' Interactive storytelling gives viewers more control over content and lets marketers glean valuable insights into their preferences, writes Playbuzz's Shachar Orren. Report: Hulu tests performance-based measurements for advertisers With the new product, advertisers can glean more granular data on the viewers watching ad-supported content. Deep Dive 5 trends that will define retail marketing in 2019 From loyalty programs to bolder ad campaigns, here's what's in store for the coming year and what it means for retail marketers. 'A world with no ads': P&G, Unilever's top marketers envision different paths forward Speaking at separate talks at CES, Marc Pritchard and Keith Weed echoed each others' comments on the roots of tech disruption, but their suggestions for fixing a broken digital ecosystem split off. Read more news What We're Reading Mobile Marketer Study: Mobile garners 50% of holiday search budgets as campaign costs rise Campaign Havas Creative appoints new global CEO Adweek You & Mr Jones Acquires Majority Stake in Company Behind Unilever's In-House Content Studio Smart Cities Dive Ford's shuttle startup Chariot to end operations The Drum By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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