August 08 - Campbell's races into digital | Subway taps Tastemade for food innovation

Subway partners with Tastemade on food innovation initiative ; Study: 62% of US consumers say advertisers are becoming better communicators; Only about 1/3 of businesses report full compliance with GDPR rules, study finds ; Rice Krispies Treats introduces Braille 'love notes,' recordable boxes View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 8,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ Q&A Campbell's VP of digital acceleration races against quickly evolving consumers In an interview with Marketing Dive, Matt Pritchard discussed his team's focus on infusing digital throughout the company's people, processes, partners and platforms at a time of "unprecedented" change. Subway partners with Tastemade on food innovation initiative The brand looks to tap into the publisher's creator network in order to create menus that are more modern and relevant to local communities. Study: 62% of US consumers say advertisers are becoming better communicators Kantar Media's 2018 Dimension report also found that 19% of those age 35-44 generally like advertising. Sponsored Content by Survata Apply Brand Lift data for more impactful changes Learn how leading brands and agencies leverage Survata Brand Lift data to conduct in-flight optimization to make their campaigns impactful. Download the Whitepaper Only about 1/3 of businesses report full compliance with GDPR rules, study finds By the end of 2018, 32.7% hope to be compliant but 11.7% are still taking a "wait and see" approach.  Rice Krispies Treats introduces Braille 'love notes,' recordable boxes Special heart-shaped packaging comes as part of the marketer's partnership with the National Federation of the Blind.   Read more news What We're Reading AdAge Takeaways from Papa John's awwwwkward earnings report Mobile Marketer Snapchat's user base drops for first time, but revenue is growing CNBC Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z Adweek Learning Where to Draw the Line: How Agencies Can Deal With Toxic Clients Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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