August 07 - KFC, Jason Alexander cook up sitcom parody | Facebook wants more bank data

Comic Dive: Cola War Mania; Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports ; Digiday: Amazon to consolidate disparate ad businesses into single platform; Cars.com plays matchmaker with new AI-powered vehicle search platform View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 7,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Why human connections matter in the digital age Join experts from IBM as they explore consumer passions that offer opportunities to build a stronger bond with your shoppers. Register now→ KFC intros Jason Alexander as the 'Family Colonel' in surreal sitcom parody The former "Seinfeld" star promotes the chain's $20 Fill Up meals in a campaign that starts out cheery and then turns vaguely creepy. Column Comic Dive: Cola War Mania Pepsi perseveres over Coca-Cola on a historic stage in the latest round between the soda giants. Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports With one bank reportedly withdrawing from the talks over privacy concerns, the company may have a trust issue that could impact its ability to innovate. Sponsored Content by Wistia Grab a seat for CouchCon—Wistia's free virtual conference Learn how to solve some of your biggest marketing challenges with video at CouchCon on Aug 14. Sign up Digiday: Amazon to consolidate disparate ad businesses into single platform Combining branding, content, product creation, merchandising and advertising in a centralized hub could make it easier for marketers to see the traffic on their products and where it originates.  Cars.com plays matchmaker with new AI-powered vehicle search platform The launch is supported by a campaign riffing on ads for dating websites and includes a partnership with Tinder, which the platform emulates.  Athleta bucks 'girls in sports' stereotypes with back-to-school push The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers. Read more news What We're Reading Campaign US Adland volatility will mean more agency departures, analysts warn Mobile Marketer Red Bull, Swarovski test Kik's cryptocurrency rewards app Food Dive MillerCoors pulls millennial-focused beer 6 months after launch Variety Following Apple and Facebook, YouTube Bans Alex Jones, Infowars Channels Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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