Weekender: Walmart-Vizio deal raises fresh concerns about retail media walled gardens

Signup | Forward Weekender Feb.​ 24,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Quad 5 Packaging Triumphs & Why They Work Great packaging goes beyond shelf appeal––it crafts memorable consumer experiences. For tips on package design that inspires purchase, read the article.   Walmart-Vizio deal raises fresh concerns about retail media walled gardens While the acquisition gives Walmart a leg up in retail media's growing CTV race, it could shrink options for brands reliant on Vizio's data sets. McDonald's brings anime fandom to life for immersive global campaign The chain is paying tribute to how it is often depicted in anime and manga — as "WcDonald's" — with a new sauce, packaging, episodic content and more. Walmart buys Vizio for $2.3B as retail media race turns to streaming The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.  Sponsored Content by Industry Dive 2024 content marketing predictions [infographic] Finding all the ‘24 predictions content dizzying? Get your bearings with expert forecasts on AI, distribution, goals, roadblocks, and more via studioID’s all-in-one infographic. View now. Pepsi teams with Shaq, Reebok for sneakers that carry mini cans Consumers can score the Pepsi 'Sneak'er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes. Coca-Cola tunes into K-pop for latest limited-time launch The beverage, described as having a fruity flavor, is the 10th drink under Coke's Creations platform. Lay's uses 'Chip Cam' to film ad during live match with soccer legends A commercial starring David Beckham and Thierry Henry is being supported by a partnership with Meta for a Lay's Detector digital experience. Featured Resources Sponsored Content by Gartner Insights for Transformative Marketing Leaders [Guide] 3 Techniques to Prove Marketing Value [Video] Key insights from the Gartner 2023 CMO Survey [Guide] Embrace the Power of AI From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast View all resources Best of What We're Reading The Wall Street Journal How a Former Top Pizza Marketer Is Now Promoting Jesus Variety Vice Will Cease Publishing on Vice.com and Lay Off ‘Several Hundred’ Staffers, CEO Says CNBC Warner Bros. Discovery misses estimates for revenue and profit but boosts free cash flow CNBC Google pauses Gemini AI image generator after it created inaccurate historical pictures Adweek Complex Media Acquired by Live Shopping Platform Ntwrk for $108 Million Ad Age Ad students and entry-level job seekers face bleak prospects Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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