Feb. 23 - Walmart-Vizio deal raises retail media concerns | Reddit, Google strike data-sharing deal

Sociable: Reddit partners with Google on data-sharing deal for search; ‘Treat yourself’ culture: Here’s what the numbers say; Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign View online | Signup | Forward

Daily Dive Feb.​ 23,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad 5 Packaging Triumphs & Why They Work Great packaging goes beyond shelf appeal––it crafts memorable consumer experiences. For tips on package design that inspires purchase, read the article.   Walmart-Vizio deal raises fresh concerns about retail media walled gardens While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets. Sociable: Reddit partners with Google on data-sharing deal for search The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.  ‘Treat yourself’ culture: Here’s what the numbers say Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group. Sponsored Content by Industry Dive Is the end of content marketing near? Don’t say we didn’t warn you. Join Travis Gonzalez (Strategy Director, studioID) for a far-seeing glimpse into what’s to come. Read now. Warner Bros. teams with Snapchat for AR ‘Dune: Part Two’ campaign An immersive AR Lens, Cameo stickers and video ads will direct users to a site where they can purchase tickets for the upcoming release. Read more news Featured Resources Sponsored Content by Gartner Insights for Transformative Marketing Leaders [Guide] 3 Techniques to Prove Marketing Value [Video] Key insights from the Gartner 2023 CMO Survey [Guide] Embrace the Power of AI From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading The Wall Street Journal How a Former Top Pizza Marketer Is Now Promoting Jesus Variety Vice Will Cease Publishing on Vice.com and Lay Off ‘Several Hundred’ Staffers, CEO Says CNBC Warner Bros. Discovery misses estimates for revenue and profit but boosts free cash flow Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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