Feb. 26 - Rockstar Energy launches science-backed campaign | GoDaddy unveils AI business tool

GoDaddy introduces generative AI tool for small businesses; Smokey Bear travels through the decades for 80th anniversary ad; ‘Treat yourself’ culture: Here’s what the numbers say; Walmart-Vizio deal raises fresh concerns about retail media walled gardens View online | Signup | Forward

Daily Dive Feb.​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 2024 Mobile Consumer Insights The influence that mobile messaging is having on consumer behavior in 2024 is skyrocketing. Explore three key themes on how to capture a chunk of this lucrative market in this report.   Rockstar Energy pushes scientific claim with campaign, brand refresh “You Can Own Any Moment” is informed by a study that found the brand’s proprietary formulas delivered mind-body energy for up to 5 hours. GoDaddy introduces generative AI tool for small businesses The new Airo tool generates domain names, websites, social campaigns and more and is being introduced through a multichannel marketing campaign. Smokey Bear travels through the decades for 80th anniversary ad The bear best known for the iconic “Only you can prevent wildfires” line stars in an emotional retelling of years of wildfire prevention tips. Sponsored Content by Stirista Beyond red and blue: Stirista’s approach could help win the swing voter For the first time in our lives, the upcoming presidential election could pit an incumbent against a former. ‘Treat yourself’ culture: Here’s what the numbers say Holiday spending habits at the end of last year bring into focus the need for messaging around “the importance of you,” per the Why Group. Walmart-Vizio deal raises fresh concerns about retail media walled gardens While the acquisition gives Walmart a leg up in retail media’s growing CTV race, it could shrink options for brands reliant on Vizio’s data sets. Sociable: Reddit partners with Google on data-sharing deal for search The strategic move could help Google shore up its search business with direct integration of content like Reddit user product reviews.  Read more news 2024 Content Marketing Predictions (+ How to Navigate Them) Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand. Watch on demand From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading Adweek Volkswagen Appoints CMO From Within to Drive Brand Into the Future The Wall Street Journal Tech Splits Ad Companies’ Fortunes in Two CNBC OpenAI CEO Sam Altman stands to net millions as Reddit goes public Suggest a story we should read Upcoming Event 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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