Weekender: Meta spotlights how AI investments are paying off for advertisers

Signup | Forward Weekender Feb.​ 10,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How to Use Your Marketing Data Effectively Marketing data can help enhance the customer experience, boost efficiencies & build brand authority. Learn how successful companies are using marketing data as the lifeblood of business in this webinar.   Meta spotlights how AI investments are paying off for advertisers Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive Coca-Cola Spiced, the marketer's first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas. Dunkin's latest campaign with Ben Affleck could be headed to Super Bowl In a spot that aired during the Grammys, the brand ambassador ponders a career as a pop star in a nod to his dour appearance at the ceremony last year. Sponsored Content by Industry Dive 2024 content marketing predictions (+ how to navigate them) Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch on demand. E.l.f. Cosmetics launches 'your best e.l.f' experience on Apple Vision Pro The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore. Pizza Hut delivers 'Goodbye Pies' for Valentine's Day breakups In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer's future ex. Expedia signs up as Netflix's first global ad partner The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil. How Marketers Can Power 1:1 Customer Relationships The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar. Watch Now From Our Library Survey Report Rethinking CX: Untapped Opportunities Hidden in 20 Experience Gaps Custom content for Stellar Elements View all resources Best of What We're Reading Adweek An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough? TechCrunch Pinterest announces a new ad deal with Google as it approaches 500M MAUs Yahoo PepsiCo signals demand hit from price hikes with rare sales decline CNBC Snoop Dogg, Master P allege Walmart, Post Foods hid their cereal in sabotage plot The Verge Google’s AI now goes by a new name: Gemini CNBC Disney to take $1.5 billion stake in Epic Games, work with Fortnite maker on new content Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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