Feb. 6 - Expedia named Netflix’s first global ad partner | Google’s cookie deprecation draws watchdog pushback

Google’s cookie deprecation plans draw fresh watchdog pushback; Avocados From Mexico generates guacamole recipes with new AI tool; J. Crew awards media AOR duties to PMG following Madewell success; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Feb.​ 6,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Use Your Marketing Data Effectively Marketing data can help enhance the customer experience, boost efficiencies & build brand authority. Learn how successful companies are using marketing data as the lifeblood of business in this webinar.   Expedia signs up as Netflix’s first global ad partner The travel platform will run ads localized for language and culture in various countries and be an alpha measurement partner in the U.K. and Brazil. Google’s cookie deprecation plans draw fresh watchdog pushback The IAB Tech Lab emphasized significant cost burdens on ad-tech firms and operational, financial and legal headaches for brands and agencies. Avocados From Mexico generates guacamole recipes with new AI tool The AI tool is meant to encourage avocado consumption during the big game, letting the brand get in on the hype without running an official ad. Sponsored Content by Industry Dive 2024 content marketing predictions [infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now. J. Crew awards media AOR duties to PMG following Madewell success The independent agency won the AOR appointment on the strengths of its data-driven Alli platform and an alignment around inclusivity. Tracker Super Bowl LVIII: Tracking every ad Bud Light, Uber, BetMGM, M&Ms, Popeyes and Mtn Dew released their game-day ads while State Farm and Toyota shared new teasers. Read more news How Marketers Can Power 1:1 Customer Relationships The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar. Watch Now From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Survey Report Rethinking CX: Untapped Opportunities Hidden in 20 Experience Gaps Custom content for Stellar Elements Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab View all resources What We’re Reading Variety Super Bowl Advertisers Poised to Play Things Safe, Fearing Social-Media Backlash The Wall Street Journal The Hottest Beer in America Doesn’t Have Alcohol Bloomberg Reddit Revenue Rises 20% Ahead of IPO, But It Isn’t Profitable Yet The New York Times $7 Million for 30 Seconds? It’s Worth It at the Super Bowl. Suggest a story we should read Company Announcements Press releases from companies in your industry. Avalere Health appoints new President of Medical to lead a tech-enabled future of medical affairs Press release from Avalere Health AnalyticsIQ and Claritas Expand Partnership to Boost Results for Financial Services Marketers with P$YCLE Premier Press release from AnalyticsIQ Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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