Feb. 21 - McDonald’s brings anime fandom to life | Quaker unveils first global brand platform

Quaker celebrates everyday moments of affirmation in creative reset; Jameson to drop Times Square Ball for St. Patrick’s Eve; Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up View online | Signup | Forward

Daily Dive Feb.​ 21,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad 5 Packaging Triumphs & Why They Work Great packaging goes beyond shelf appeal––it crafts memorable consumer experiences. For tips on package design that inspires purchase, read the article.   McDonald’s brings anime fandom to life for immersive global campaign The chain is paying tribute to how it is often depicted in anime and manga — as “WcDonald's” — with a new sauce, packaging, episodic content and more. Quaker celebrates everyday moments of affirmation in creative reset The PepsiCo arm’s first global brand platform, which focuses on emotional storytelling, follows recent struggles with food recalls. Jameson to drop Times Square Ball for St. Patrick’s Eve With St. Patrick’s Day falling on a Sunday this year, the Irish whiskey is encouraging celebration the night before with a new holiday and campaign.  Sponsored Content by Industry Dive 2024 demand generation predictions [infographic] From leveraging AI & budget changes to top goals, campaign types, and distribution channels, explore the infographic to view expert forecasts. View now. Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up The Pixel will serve as the official mobile phone of the league, and the phone’s AI-powered camera will be used to capture exclusive social content. Read more news Featured Resources Sponsored Content by Gartner Insights for Transformative Marketing Leaders [Guide] 3 Techniques to Prove Marketing Value [Video] Key insights from the Gartner 2023 CMO Survey [Guide] Embrace the Power of AI From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading CIO Dive L’Oréal leans into AI with data in mind Bloomberg Ozempic Hype House Backfires in WeightWatchers Brand Misstep Adweek Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts CNBC FuboTV sues Disney, Fox, Warner Bros. over sports joint venture Suggest a story we should read Company Announcements Press releases from companies in your industry. The Jel Sert Company Expands Its Brand Portfolio Into Food & Beverage Licensing Press release from Broad Street Licensing Group Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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