Weekender: Campaign Trail: Teleflora tells real stories to overcome love cynicism

Signup | Forward Weekender Feb.​ 3,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Creating Hyper-Targeted Mobile Marketing More than half of shoppers worldwide said that shopping on mobile was an important factor when deciding which brand to buy from. Learn how to make hyper-targeting work in this playbook.   Column Campaign Trail: Teleflora tells real stories to overcome love cynicism The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead. Lay's time-loop ads inspired by 'Groundhog Day' take over ABC Spots appearing 75 times on Feb. 2 star Stephen Tobolowsky, who played Ned in the comedy classic, as he repeatedly goes through the checkout line. Ocean Spray reveals first major brand overhaul in 20-plus years The 95-year-old cranberry co-op teamed with creative studio Stone Strategy & Design to highlight a "wildly uncommon" approach to culture and creativity. Sponsored Content by Industry Dive 4 brands upping the ante on creativity + storytelling in 2024 New year, new marketing magic. Check out which brands are pushing boundaries to create immersive content and unforgettable stories. Read now. Miller Lite's QR code jerseys turn 1K Super Bowl viewers into beer ads Foregoing a big game spot, the brand is tasking 1,000 QR-code wearing fans to embark on beer runs on game day to help dole out money.  McDonald's Hamburglar hits the road in getaway vehicle for menu revamp Consumers can keep an eye for a custom Burgercuda muscle car for the chance to win gift cards and mascot-themed merchandise.  Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover Creators Zach King and Khaby Lame are part of the soft drink brand's big game blitz, which supports a recent "Get Wild" campaign for Pepsi Wild Cherry. 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources Best of What We're Reading Ad Age Nielsen sues VideoAmp for patent infringement, the giant’s ninth such suit in three years TechCrunch Apple says it’ll show its GenAI efforts ‘later this year’ Digiday OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024? Digiday Why in-game advertising companies see potential benefits in the death of the third-party cookie The Verge Hulu is cracking down on password sharing, just like Disney Plus and Netflix The Wall Street Journal Why Many Videos on TikTok Have Gone Silent Suggest a story we should read Upcoming Event 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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