Feb. 20 - Walmart buys Vizio for $2.3B | Coke’s K-pop flavored cola

Coca-Cola tunes into K-pop for latest limited-time launch; Marriott Bonvoy joins March Madness craze to celebrate game-day rituals; PepsiCo’s Starry spotlights music and sports in new campaign; Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl View online | Signup | Forward

Daily Dive Feb.​ 20,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad 5 Packaging Triumphs & Why They Work Great packaging goes beyond shelf appeal––it crafts memorable consumer experiences. For tips on package design that inspires purchase, read the article.   Walmart buys Vizio for $2.3B as retail media race turns to streaming The deal helps Walmart catch up with Amazon and comes as its U.S. advertising unit grew revenue by 30% in fiscal 2024.  Coca-Cola tunes into K-pop for latest limited-time launch The beverage, described as having a fruity flavor, is the 10th drink under Coke’s Creations platform. Marriott Bonvoy joins March Madness craze to celebrate game-day rituals The hotel chain is pushing its loyalty platform through digital and linear spots in hopes of winning consumers as they map out their travel plans.  Sponsored Content by Industry Dive Get your brand in front of senior marketing decision-makers Tell your brand’s story. Secure prime ad placements. Generate qualified leads. Reach your marketing goals with Marketing Dive’s audience of over 605,500 subscribers. Download Media Kit. PepsiCo’s Starry spotlights music and sports in new campaign Starry is trying to capitalize on the hype of a Super Bowl ad and the NBA All-Star Game to gain market share. Column Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad. Read more news Featured Resources Sponsored Content by Gartner Insights for Transformative Marketing Leaders [Guide] 3 Techniques to Prove Marketing Value [Video] Key insights from the Gartner 2023 CMO Survey [Guide] Embrace the Power of AI From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice View all resources What We’re Reading TechCrunch Big Tech AI infrastructure tie-ups set for deeper scrutiny, says EU antitrust chief Ad Age Apple Vision Pro vs. Meta Quest: marketers compare the tech headsets The Wall Street Journal Paramount+ Owner Discussed Combining It With Comcast’s Peacock Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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