Feb. 9 - Geico drops Gecko mockumentary ahead of Super Bowl | How Meta’s AI bets are paying off for brands

Meta spotlights how AI investments are paying off for advertisers; Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups; How Burger King’s AI-generated Whoppers reflect the brand’s heritage; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Feb.​ 9,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Use Your Marketing Data Effectively Marketing data can help enhance the customer experience, boost efficiencies & build brand authority. Learn how successful companies are using marketing data as the lifeblood of business in this webinar.   Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl The nearly 15-minute “Legend of the Lizard” is the culmination of a campaign that kicked off late last year with the return of the brand’s Caveman mascot. Meta spotlights how AI investments are paying off for advertisers Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups The chain is capitalizing on the surge in breakups ahead of the holiday by offering to send a breakup text or free pizza to a consumer’s future ex.  Sponsored Content by Industry Dive 6 lead-gen tactics that work for 2024 Ready to out-convert your competitors? Keep high-quality leads rolling in with a look at what’s working right now. Read now. How Burger King’s AI-generated Whoppers reflect the brand’s heritage CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks. Tracker Super Bowl LVIII: Tracking every ad Poppi will make its Super Bowl debut, Volkswagen released an extended version of its ad and Verizon spurred speculation with a lemon-filled teaser.  Read more news How Marketers Can Power 1:1 Customer Relationships The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar. Watch Now From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Survey Report Rethinking CX: Untapped Opportunities Hidden in 20 Experience Gaps Custom content for Stellar Elements Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab View all resources What We’re Reading Adweek An Average Super Bowl Ad Packs In More Celebrities Than Ever. When Is Enough Enough? TechCrunch Pinterest announces a new ad deal with Google as it approaches 500M MAUs Yahoo PepsiCo signals demand hit from price hikes with rare sales decline CNBC Snoop Dogg, Master P allege Walmart, Post Foods hid their cereal in sabotage plot Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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