Feb. 8 - Inside Burger King’s AI-generated Whoppers | Claire’s assembles ‘Gen Zalpha’ influencer group

Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity; Chiquita banana embraces color, positivity with Romero Britto collaboration; NBCU streamlines premium CTV ad buys at local level for auto brands; How Super Bowl advertisers are upping their game on Snapchat View online | Signup | Forward

Daily Dive Feb.​ 8,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Use Your Marketing Data Effectively Marketing data can help enhance the customer experience, boost efficiencies & build brand authority. Learn how successful companies are using marketing data as the lifeblood of business in this webinar.   How Burger King’s AI-generated Whoppers reflect the brand’s heritage CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks. Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and more. Chiquita banana embraces color, positivity with Romero Britto collaboration The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign. Sponsored Content by Industry Dive 2024 content marketing + demand gen predictions Uncover the trends, strategies, and themes set to rule this year — and how you can navigate them. View now NBCU streamlines premium CTV ad buys at local level for auto brands Auto dealers for launch partner Volkswagen of America can use the tool to target consumers in local markets across NBCU’s portfolio. How Super Bowl advertisers are upping their game on Snapchat Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers. Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas. Tracker Super Bowl LVIII: Tracking every ad Microsoft, Toyota and CrowdStrike revealed their full ads, T-Mobile announced a second spot and Snap and Homes.com will make their debut.  Read more news How Marketers Can Power 1:1 Customer Relationships The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar. Watch Now From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Survey Report Rethinking CX: Untapped Opportunities Hidden in 20 Experience Gaps Custom content for Stellar Elements Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab View all resources What We’re Reading The Verge Google’s AI now goes by a new name: Gemini CNBC Disney to take $1.5 billion stake in Epic Games, work with Fortnite maker on new content Yahoo Unilever hits out at its own results for 2023 branding them ‘disappointing’ Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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