Feb. 12 - Why DraftKings bet on brands for Super Bowl LVIII | Watch every ad from the big game

Super Bowl LVIII: Tracking every ad; Adidas tells athletes of all types: ‘You got this’; BetMGM banks on X as official live sports betting partner; Meta spotlights how AI investments are paying off for advertisers View online | Signup | Forward

Daily Dive Feb.​ 12,​ 2024 | Today’s news and insights for marketing leaders Q&A Why DraftKings bet on other brands to build buzz beyond the big game CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience. Tracker Super Bowl LVIII: Tracking every ad The details on every big game spot, from Temu's three-peat appearance to Verizon's tie-up with Beyoncé to tease the star's upcoming album. Adidas tells athletes of all types: ‘You got this’ A content series features athletes like Patrick Mahomes and Trinity Rodman talking about how they overcome pressure to perform at their highest levels. Sponsored Content by The Hershey Company The story behind our big-game ad campaign and the 'big change' to Reese’s The most watched sporting event of the year gives advertisers an opportunity to reach the most consumers at once. This year, Hershey went all in with its latest Reese’s ad. BetMGM banks on X as official live sports betting partner The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform. Meta spotlights how AI investments are paying off for advertisers Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said. Read more news Featured Resources Sponsored Content by Industry Dive Bolster your content marketing roadmap for 2024 Watch on-demand: 2024 Content Marketing Predictions (And How to Navigate Them) View: 2024 Content Marketing Predictions [Infographic] View: 2024 Demand Generation Predictions [Infographic] From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data View all resources What We’re Reading Digiday ‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl Retail Dive After ‘milestone year’ Mattel targets $200M in cost savings The Hill RFK Jr. apologizes after super PAC’s Super Bowl commercial Suggest a story we should read Upcoming Events 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Company Announcements Press releases from companies in your industry. Stirista Rolls Out Annual State of B2C Customer Acquisition Survey Press release from Stirista Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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