Feb. 7 - Coke introduces TikTok Shop-exclusive flavor | How Super Bowl advertisers are leveraging Snapchat

How Super Bowl advertisers are upping their game on Snapchat; Google’s cookie deprecation plans draw fresh watchdog pushback; Super Bowl LVIII: Tracking every ad View online | Signup | Forward

Daily Dive Feb.​ 7,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Use Your Marketing Data Effectively Marketing data can help enhance the customer experience, boost efficiencies & build brand authority. Learn how successful companies are using marketing data as the lifeblood of business in this webinar.   Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas. How Super Bowl advertisers are upping their game on Snapchat Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers. UPDATED Google’s cookie deprecation plans draw fresh watchdog pushback Google claimed a report from the IAB Tech Lab is riddled with “dozens of fundamental errors, inaccuracies and instances of incomplete information.” Sponsored Content by Industry Dive Get your brand in front of senior marketing decision-makers Tell your brand’s story. Secure prime ad placements. Generate qualified leads. Reach your marketing goals with Marketing Dive’s audience of over 605,500 subscribers. Download Media Kit. Tracker Super Bowl LVIII: Tracking every ad E.l.f. Cosmetics and Squarespace revealed their ads and actor Michael Cera is building suspense for CeraVe’s big game debut.  Read more news How Marketers Can Power 1:1 Customer Relationships The data already exists for marketers to create today’s most targeted campaigns, but companies are missing prime opportunities. Learn how to use data to create more effective marketing campaigns in this webinar. Watch Now From Our Library Webinar - on demand Multi-Shoring is a Secret Ingredient for Business Success Custom content for EX Squared Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Survey Report Rethinking CX: Untapped Opportunities Hidden in 20 Experience Gaps Custom content for Stellar Elements Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab View all resources What We’re Reading Ad Age Judge ends Byron Allen’s lawsuit over McDonald’s ad spending The Wall Street Journal ESPN, Fox and Warner Team Up to Create Sports Streaming Platform Food Dive Kraft Heinz debuts first major Crystal Light innovations in more than 10 years Suggest a story we should read Company Announcements Press releases from companies in your industry. Tech brands regaining trust and affinity with Americans: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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