Feb. 28 - Gatorade unveils Gatorade Water | Inside Estée Lauder’s marketing mix modeling use

How Estée Lauder balances brand and performance marketing as the pendulum swings; Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience; What’s old is new: Food and beverage brands put a modern spin on retro packaging; Mod Op acquires RTO+P for more creative firepower View online | Signup | Forward

Daily Dive Feb.​ 28,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 2024 Mobile Consumer Insights The influence that mobile messaging is having on consumer behavior in 2024 is skyrocketing. Explore three key themes on how to capture a chunk of this lucrative market in this report.   Gatorade expands presence in hydration market with Gatorade Water The leading sports drink brand’s first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  How Estée Lauder balances brand and performance marketing as the pendulum swings The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference. Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience A new ad campaign features streaming buys on Amazon and Netflix and nods to trendy products like the Stanley tumbler. Sponsored Content by Stirista Beyond red and blue: Stirista’s approach could help win the swing voter For the first time in our lives, the upcoming presidential election could pit an incumbent against a former. What’s old is new: Food and beverage brands put a modern spin on retro packaging Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging. Mod Op acquires RTO+P for more creative firepower Mod Op continues to seek differentiation in a competitive market following past acquisitions of Crenshaw Communications and dPrism. Read more news 2024 Content Marketing Predictions (+ How to Navigate Them) Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand. Watch on demand From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading The Wall Street Journal Bud Light Missed Out on the Super Bowl Party Bloomberg Apple to Wind Down Electric Car Effort After Decadelong Odyssey CNBC Warner Bros. Discovery halts merger talks with Paramount Global, sources say Business Insider Kellogg’s faces a backlash after encouraging cash-strapped shoppers to eat cereal for dinner: ‘What the hell kind of dystopian hellscape is this?’ Suggest a story we should read Upcoming Events 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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