Feb. 29 - Gap reworks TikTok hit for spring collection | Tubi reveals new brand identity

Tubi refreshes brand to build on momentum with young, diverse audiences; Generative AI is driving a high rate of job uncertainty for marketers, per Gartner; Wawa debuts retail media network; How Estée Lauder balances brand and performance marketing as the pendulum swings View online | Signup | Forward

Daily Dive Feb.​ 29,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 2024 Mobile Consumer Insights The influence that mobile messaging is having on consumer behavior in 2024 is skyrocketing. Explore three key themes on how to capture a chunk of this lucrative market in this report.   Gap reworks Jungle’s TikTok hit to show off spring linen collection New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography. Tubi refreshes brand to build on momentum with young, diverse audiences The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style. Generative AI is driving a high rate of job uncertainty for marketers, per Gartner While marketing organizations face a number of challenges, including job uncertainty and the burden of learning new martech, there are bright spots.  Sponsored Content by Aspire Evolving ROI with influencer marketing 69% of marketers plan to double down on influencer marketing in 2024. Why? Learn more in our highly attended State of the Industry Webinar. Watch now. Wawa debuts retail media network The company joins 7-Eleven and Casey’s in venturing into an advertising platform that is full of opportunities as well as challenges, experts have said. How Estée Lauder balances brand and performance marketing as the pendulum swings The company’s commitment to brand equity and marketing mix modeling was the subject of a presentation during the eTail Palm Springs conference. What’s old is new: Food and beverage brands put a modern spin on retro packaging Consumer-facing companies are tapping into buyers’ emotions as they redesign logos and packaging. Read more news 2024 Content Marketing Predictions (+ How to Navigate Them) Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand. Watch on demand From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading Bloomberg Meta Hit With European Complaints Over Data for Targeted Ads Hotel Dive Marriott Bonvoy takes members to Taylor Swift’s Eras Tour MediaPost California Bill Would Force Browser Developers To Offer Opt-Out Tool Suggest a story we should read Upcoming Events 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes Company Announcements Press releases from companies in your industry. Booking.com, Dunkin’, Volkswagen drive biggest post-Super Bowl lift: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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