Feb. 14 - Molson Coors posts strong Q4, ups marketing bets | Ikea defies ‘don’t try this at home’

Ikea defies ‘don’t try this at home’ in debut creative from McCann; By the numbers: Super Bowl LVIII; ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues; How marketers can win the love of consumers on Valentine’s Day View online | Signup | Forward

Daily Dive Feb.​ 14,​ 2024 | Today’s news and insights for marketing leaders Molson Coors posts strong Q4, full year results as marketing bets increase The brewer increased marketing spend by over $50 million during the quarter in a likely attempt to capture market share from struggling competitor Bud Light. Ikea defies ‘don’t try this at home’ in debut creative from McCann An older gamer and adult and child practicing martial arts in the living room animate the Swedish retailer’s first global marketing campaign. By the numbers: Super Bowl LVIII Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more. Sponsored Content by The Hershey Company The story behind our big-game ad campaign and the 'big change' to Reese’s The most watched sporting event of the year gives advertisers an opportunity to reach the most consumers at once. This year, Hershey went all in with its latest Reese’s ad. Deep Dive ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. Opinion How marketers can win the love of consumers on Valentine’s Day Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX. Read more news Featured Resources Sponsored Content by Industry Dive Bolster your content marketing roadmap for 2024 Watch on-demand: 2024 Content Marketing Predictions (And How to Navigate Them) View: 2024 Content Marketing Predictions [Infographic] View: 2024 Demand Generation Predictions [Infographic] From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading Ad Age Coca-Cola pursuing acquisition of Poppi MediaPost Proposal To Outlaw Fake Reviews Too Vague, IAB Says The Wall Street Journal Walmart in Talks to Buy TV Maker Vizio Bloomberg OpenAI Gives ChatGPT the Ability to Remember Facts From Your Chats Suggest a story we should read Upcoming Events 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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