Feb. 1 - Pepsi stokes Super Bowl hype with Vegas Sphere takeover | Gatorade launches membership platform

Gatorade fuels digital transformation with free membership platform; Jif tackles ‘celery neglect’ on game day with free peanut butter; Sociable: Social media CEOs face tough questions over child protection in Senate; How media partners can communicate brand momentum in 2024 View online | Signup | Forward

Daily Dive Feb.​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Creating Hyper-Targeted Mobile Marketing More than half of shoppers worldwide said that shopping on mobile was an important factor when deciding which brand to buy from. Learn how to make hyper-targeting work in this playbook.   Pepsi Wild Cherry stokes Super Bowl excitement with Vegas Sphere takeover Creators Zach King and Khaby Lame are part of the soft drink brand’s big game blitz, which supports a recent “Get Wild” campaign for Pepsi Wild Cherry. Gatorade fuels digital transformation with free membership platform The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment. Jif tackles ‘celery neglect’ on game day with free peanut butter “Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.” Sponsored Content by Industry Dive Lead the Way to Higher Marketing ROI — from Brand to Demand. Get proprietary audience data, industry intel, and campaign inspo straight to your inbox. Get the newsletter that moves the needle on your goals. Get the free newsletter. Column Sociable: Social media CEOs face tough questions over child protection in Senate In a tense session, Senators pushed their case that social platforms need to do more to protect young users. Opinion How media partners can communicate brand momentum in 2024 Media companies must consider advertisers as both professionals and consumers, according to Advertiser Perceptions’ Erin Firneno. Tracker Super Bowl LVIII: Tracking every ad Michelob Ultra and Paramount+ revealed their ads, Uber and NYX shared new teasers and Google, CrowdStrike and State Farm will return. Read more news 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading Digiday Why in-game advertising companies see potential benefits in the death of the third-party cookie The Verge Hulu is cracking down on password sharing, just like Disney Plus and Netflix The Wall Street Journal Why Many Videos on TikTok Have Gone Silent Suggest a story we should read Upcoming Event 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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