Feb. 16 - How CeraVe and Michael Cera won the Super Bowl | ANA: Marketing workforce diversity slips

ANA: Marketing workforce diversity slips, reversing yearslong trend; State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up; Wendy’s to spend $55M on breakfast ads; Android says green text bubbles are costing iPhone users love View online | Signup | Forward

Daily Dive Feb.​ 16,​ 2024 | Today’s news and insights for marketing leaders NOTE FROM THE EDITOR Marketing Dive will not publish a newsletter on Monday, Feb. 19, in recognition of Presidents Day. We'll be back in your inbox on Tuesday, Feb. 20. As you head into the long weekend, find out how Meta’s AI investments have paid off for advertisers and — if you haven’t had a chance — dig into the lessons learned from this year’s Super Bowl ads.  As always, thanks for reading.  Jessica Deyo Editor, Marketing Dive Email Column Campaign Trail: CeraVe got weird with Michael Cera to win the Super Bowl Led by Ogilvy PR North America, the social- and influencer-focused campaign used earned media to amplify the brand’s first big game ad. ANA: Marketing workforce diversity slips, reversing yearslong trend While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body. Exclusive State Farm extends ‘magic’ campaign to NBA, WNBA with Disney team-up ESPN's in-house creative agency helps the insurance brand iterate on its celebrity-focused “The Right Kind of Magic” campaign. Sponsored Content by Catch + Release 6 reasons why influencer marketing will never be the same 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections. Wendy’s to spend $55M on breakfast ads CEO Kirk Tanner, who joined the company less than two weeks ago, said the advertising could drive up breakfast sales in the U.S. and Canada by 50%. Android says green text bubbles are costing iPhone users love Comedian Ziwe Fumudoh stars in a video that highlights the stigma of green text bubbles in dating. Read more news Featured Resources Sponsored Content by Industry Dive Bolster your content marketing roadmap for 2024 Watch on-demand: 2024 Content Marketing Predictions (And How to Navigate Them) View: 2024 Content Marketing Predictions [Infographic] View: 2024 Demand Generation Predictions [Infographic] From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading The Verge OpenAI introduces Sora, its text-to-video AI model The Wall Street Journal Nike to Cut Over 1,600 Jobs AdExchanger MediaMath’s New Owner Is On A Mission To Resign Former Partners Ad Age Google to repay advertisers with credits after overcharging glitch Suggest a story we should read Upcoming Events 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Company Announcements Press releases from companies in your industry. Cloudbeds Publishes Second Annual 'Big Book of OTAs' Unveiling 2023 Trends in Online Travel Agencies Along with a Directory of 90+ OTA channels Press release from Cloudbeds Gleantap Opens Up Strategic Investment to Accelerate Growth Press release from Gleantap Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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