Feb. 13 - Super Bowl advertisers tried too hard | Coke lends Zero Sugar a voice for global campaign

Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC; How marketers can win the love of consumers on Valentine’s Day; IAB, MRC draft preliminary AR measurement guidelines for advertisers; Why DraftKings bet on other brands to build buzz beyond the big game View online | Signup | Forward

Daily Dive Feb.​ 13,​ 2024 | Today’s news and insights for marketing leaders Deep Dive ‘Advertisers tried too hard’: Few Super Bowl LVIII ads win as celeb takeover continues Brands that forged true connections to culture broke through the clutter of a broadcast heavy with sociopolitical messages from some advertisers. Coke lends Zero Sugar a voice in ads, TikTok filter soundtracked by NSYNC Custom typography made from images of condensation, bubbles and fizz is also allowing the product to “speak for itself” for the first time. Opinion How marketers can win the love of consumers on Valentine’s Day Successful marketers will prioritize deeper connections, according to Rosie Gentile, executive vice president, practice lead North America, FCB/SIX. Sponsored Content by Catch + Release 6 reasons why influencer marketing will never be the same 2024 might be the year that Influencer Marketing is forced to grow up, evolving from a simple visibility tactic to a way to foster real, meaningful, human connections. IAB, MRC draft preliminary AR measurement guidelines for advertisers The augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024. Q&A Why DraftKings bet on other brands to build buzz beyond the big game CMO Stephanie Sherman explains why DraftKings teamed with Tums, DiGiorno and Samuel Adams to engage with a growing sports betting audience. Read more news Featured Resources Sponsored Content by Industry Dive Bolster your content marketing roadmap for 2024 Watch on-demand: 2024 Content Marketing Predictions (And How to Navigate Them) View: 2024 Content Marketing Predictions [Infographic] View: 2024 Demand Generation Predictions [Infographic] From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data View all resources What We’re Reading Ad Age Paramount Global to cut 800 jobs, days after record Super Bowl TechCrunch Apple won’t be forced to open iMessage to rivals, EU decides, as it also lets three Microsoft services off DMA hook Bloomberg X Hopes to Lure Creators, Take On YouTube With New Ad Targeting Suggest a story we should read Upcoming Events 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Company Announcements Press releases from companies in your industry. CeraVe Tops Ranking Of The Most Effective Super Bowl Brands on TikTok; NFL’s “Born To Play” Is Big Game Ad Winner Press release from DAIVID Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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