Feb. 2 - Lay’s ads take over ABC for Groundhog Day | Amazon Q4 ad sales total $14.6B

Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin; Campaign Trail: Teleflora tells real stories to overcome love cynicism; NFL kicks off SpongeBob-themed Roblox activation in run-up to big game; Sociable: Meta posts solid increases in revenue and usage for Q4 2023 View online | Signup | Forward

Daily Dive Feb.​ 2,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Creating Hyper-Targeted Mobile Marketing More than half of shoppers worldwide said that shopping on mobile was an important factor when deciding which brand to buy from. Learn how to make hyper-targeting work in this playbook.   Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC Spots appearing 75 times on Feb. 2 star Stephen Tobolowsky, who played Ned in the comedy classic, as he repeatedly goes through the checkout line. Earnings Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin The company also rolled out a conversational shopping experience, part of generative AI initiatives that could drive "tens of billions of dollars" in revenue. Column Campaign Trail: Teleflora tells real stories to overcome love cynicism The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that romance isn't dead. Sponsored Content by Industry Dive Top 50 content marketing brands of 2023 From boundary-pushing creativity to spellbinding storytelling, check out the brands who are redefining what it means to be best-in-class. View the list. NFL kicks off SpongeBob-themed Roblox activation in run-up to big game The Super Bowl-focused event takes place across multiple spaces on the platform and looks to amplify “IRL moments” for Gen Z and Gen Alpha. Column Sociable: Meta posts solid increases in revenue and usage for Q4 2023 With its ad business apparently back on track, the narrative around Meta is more positive than a year ago. Tracker Super Bowl LVIII: Tracking every ad Booking.com, Etsy and Dove shared their game-day ads, Kia and BMW released new teasers and Verizon announced its return. Read more news 2024 Content Marketing Predictions [Infographic] From leveraging AI & budget changes to top formats & distribution channels, get a look at what experts are forecasting for content marketing in 2024. View now From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Survey Report Mapping Affiliate Marketing Experiences & Tactics Across the Consumer Journey Custom content for Partnerize View all resources What We’re Reading Ad Age Nielsen sues VideoAmp for patent infringement, the giant’s ninth such suit in three years TechCrunch Apple says it’ll show its GenAI efforts ‘later this year’ Digiday OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024? Suggest a story we should read Upcoming Event 28 FEB Virtual Event | 2 p.m. ET The State of Generative AI in Marketing Presented by Marketing Dive Company Announcements Press releases from companies in your industry. Welocalize Releases Guide to Multilingual E-Learning and How to Localize Course Development for a Global Audience Press release from Welocalize, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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