Weekender: Marketing enters its Taylor Swift era: Here’s what the numbers say

Signup | Forward Weekender Oct.​ 7,​ 2023 | A roundup of this week’s most read stories

TRENDLINE How Marketers Can Leverage Connected TV CTV is a key channel for marketers, especially for engaging consumers who are moving away from linear TV. Explore how the Hollywood shutdown could disrupt the ad market in this Trendline.   Marketing enters its Taylor Swift era: Here's what the numbers say Even brands indirectly associated with the pop star have benefited, including the NFL and Pfizer. State Farm seizes on fan mania around Taylor Swift's rumored relationship Agency Maximum Effort paired brand mascot Jake from State Farm with Travis Kelce's mom, generating online discussion around the Eagles game Sunday. Why Olaplex created a faux product to address dupe culture on TikTok The brand's Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies. Sponsored Content by Opal Original Forrester research: Marketing alignment and content How aligned is your marketing organization? Discover what 151 senior marketing leaders said in this never-before-seen research! How Disney is helping brands extend Halloween momentum into the holidays Brands are rethinking how to approach holiday marketing as consumer behaviors continue to shift, Disney exec John Campbell told Marketing Dive. Hard Mtn Dew will pay for your wedding — but only invite crashers The hard soda brand will throw one couple an all-expenses-paid celebration in Knoxville, Tennessee, where the only people who can attend are strangers. How Touch Encourages Consumers to Buy In an online world, digital overload makes it hard for brands to attract consumer attention. Learn how brands can drive desire, recall and spend with tactile experiences in this webinar. Learn More From Our Library Playbook Tackling Harmful Content on Social Media: A Step by Step Guide To Mitigating Online Risk Custom content for Crisp, a Kroll business Survey Report Discover What Motivates Your Customers When They Make Purchases Online Custom content for BigCommerce View all resources Best of What We're Reading The Wall Street Journal Modelo Continues to Win Over Bud Light Drinkers New York Post NFL pushed networks to air Taylor Swift concert film promos — for free Food Dive Molson Coors looks to premium alcohol in pursuit of aggressive sales growth The Wall Street Journal ‘This Is a False Advertisement’: X Ads Are Being Challenged by Reader Context Ad Age Inside Netflix’s advertising leadership shakeup Campaign US Amazon to sunset ad server by end of 2024 Suggest a story we should read Upcoming Events 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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