Oct. 27 - Pom Wonderful transforms free radicals into monsters | Amazon ad sales grow 26% in Q3

Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning; Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses; Sociable: 34 predictions for social media marketing in 2024; Top takeaways from Advertising Week 2023 marketers need to know View online | Signup | Forward

Daily Dive Oct.​ 27,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Column Campaign Trail: Pom Wonderful transforms free radicals into monsters An effort from in-house shop Wonderful Agency timed to spooky season pits the brand's signature juice against vampires, ghosts and aliens. Earnings Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning The company has "barely scraped the surface" in its efforts to integrate advertising into video, audio and grocery, per CEO Andrew Jassy.  Maybelline, Farmacy Beauty among brands applying Snapchat’s Halloween AR lenses Universal and Paramount+ are also leveraging the platform’s AR know-how to tap into spooky season hype and promote new releases. Sponsored Content by Industry Dive 13 Winning Campaigns to Maximize Your Lead Generation Based on data from generating over 230,000 leads, modernize your lead-generation strategy with a look at what works — and what doesn’t. Get the insights-packed playbook. Download Now. Column Sociable: 34 predictions for social media marketing in 2024 A platform-by-platform breakdown of what’s in the works and the big changes digital marketers can expect next year.  Top takeaways from Advertising Week 2023 marketers need to know From rebrands and retail media to identity and ad fraud — plus plenty of Taylor Swift — here are the biggest lessons from the annual gathering. Q&A Mekanism’s CEO on future proofing the agency with performance marketing At Advertising Week, Jason Harris discussed a recent Zapiens acquisition, winning business in a rough ad market and why he’s optimistic for 2024. Read more news Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Trendline Inside retail’s 2023 holiday season Supported by Vibes Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce Webinar - on demand The Power of Holding Things: How Touch Encourages Consumers to Buy Custom content for FedEx Office View all resources What We’re Reading The Wall Street Journal Microsoft Replaces Longtime CMO as It Enters ‘New Era of AI’ Retail Dive Unilever to sell Dollar Shave Club Ad Age PayPal hires GroupM as global media agency of record Suggest a story we should read Upcoming Event 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG Company Announcements Press releases from companies in your industry. More Americans considering EVs, but Tesla dipping: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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