Oct. 12 - How Crate & Barrel’s CB2 uses social content for CTV | Dentsu, VideoAmp take big step for alternative currencies

Dentsu, VideoAmp guarantee audience across major publishers; E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown; McDonald’s US CMO on brand’s first-party data transformation; The future of shoppable TV ads? It isn’t QR codes View online | Signup | Forward

Daily Dive Oct.​ 12,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   How Crate & Barrel offshoot CB2 repurposes social content for CTV ads With viewing time increasingly fragmented, the marketer is testing how to turn its most engaging posts into video ads — automatically. Dentsu, VideoAmp guarantee audience across major publishers In a major step for alternative currencies, advertisers' audience buys will be guaranteed across Paramount, NBCU, Warner Bros. Discovery and more. E.l.f., Nike, Chick-fil-A remain teens’ top brands amid spending slowdown Teens’ top brands for cosmetics, apparel, footwear and restaurants have remained the same, while there has been some volatility in the rankings. Sponsored Content by Fyllo It’s beginning to look a lot like context Standing out during the holiday season has never been more challenging. These practical strategies from Fyllo will have you celebrating holiday success. McDonald’s US CMO on brand’s first-party data transformation After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns. Opinion The future of shoppable TV ads? It isn’t QR codes Roku's Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad. Read more news Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Trendline Inside retail’s 2023 holiday season Supported by Vibes Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx View all resources What We’re Reading Bloomberg Google Warns the EU That It Will Fight Attempts to Break Up Ad Business Ad Age What Black Gen Zers think of brands’ ad strategies MediaPost Publicis Beats Q3 Expectations, Upgrades Outlook Suggest a story we should read Upcoming Event 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. RAW dating app solves all your problems with two game-changing features Press release from RAW Dating App Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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