Oct. 23 - Gap draws on heritage for ‘Gifted’ holiday campaign | Zulily slays with Jonathan Van Ness

Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays; Hyundai rides with Disney for branded Ioniq 5; What Taco Bell and DoorDash learned about loyalty through collaboration; Brands lose by ignoring Gen X — here’s what the numbers say View online | Signup | Forward

Daily Dive Oct.​ 23,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Quad The Complexity Conundrum Ever feel like marketing’s gotten overly complex? Us too, and we have the research to prove it. Give the study a read and let us lighten your load. Download now.   Gap looks to its heritage for ‘Gifted’ holiday marketing campaign A diverse cast spanning multiple generations features in a 60-second spot promoting self-expression and individuality. Zulily pushes ‘Slay Button’ with Jonathan Van Ness for holidays The button features five empowering affirmations from the “Queer Eye” star designed to uplift moms during the often-chaotic shopping season. Hyundai rides with Disney for branded Ioniq 5 The electric SUV was unveiled during a Disney-centric broadcast of “Dancing with the Stars” in honor of the entertainment giant’s 100th anniversary. What Taco Bell and DoorDash learned about loyalty through collaboration Taco Bell Chief Digital Officer Dane Mathews and DoorDash CMO Kofi Amoo-Gottfried dug into building brand trust at Advertising Week New York. Brands lose by ignoring Gen X — here’s what the numbers say Gen X is expected to be the wealthiest generation in history, however, they are largely ignored by brands.  Edgewell, Ford on preserving an innovative streak in times of constraint Execs at Advertising Week New York spoke on making the most of disruptions like the pandemic, which brought successful product launches for Schick. Read more news Featured Resources Sponsored Content by Terminus ABM Resources to help propel your go-to-market strategy Right data, right time, right channel Step-by-Step Template for Planning ABM Campaigns Tools to turn the right buyers into real revenue From Our Library Trendline How marketers are leveraging connected TV Supported by tvScientific Webinar - on demand How Fulfillment Services Can Boost Both Profits and Loyalty Custom content for Radial Playbook How CPGs Can Achieve More Effective Consumer Targeting Custom content for Habu Infographic Cart Abandonment: Avoid the Top Reasons Behind Abandoned Purchases Custom content for BigCommerce View all resources What We’re Reading The Wall Street Journal China Detains Current, Former GroupM Employees as Part of Commercial Bribery Case Digiday Marketers sound off on year one of Netflix’s plan for ad dollars Ad Age Super Bowl ad brand recall declining—what brands can do to make commercials more memorable Suggest a story we should read Upcoming Events 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind 01 NOV Webinar | 2:30 p.m. ET How AI-Powered Insights Are Helping Multi-Location Brands Beat the Competition Presented by studioID and Chatmeter 02 NOV Webinar | 11 a.m. ET The Marketing Leader’s Guide to Getting Started With AI Presented by studioID and Informa Tech DDG Company Announcements Press releases from companies in your industry. G2A.COM Celebrates 13th Birthday by Introducing New Communication Platform to U.S. Market Press release from G2A.COM Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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