Oct. 11 - McDonald’s US CMO details first-party data gains | M&M’s, Gopuff team for free Halloween candy refills

M&M’s teams with Gopuff to deliver emergency candy refills on Halloween; PMG sharpens CTV, OTT expertise with Camelot acquisition; The future of shoppable TV ads? It isn’t QR codes; Why Momentum is betting machine learning can upgrade experiential View online | Signup | Forward

Daily Dive Oct.​ 11,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   McDonald’s US CMO on brand’s first-party data transformation After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns. M&M’s teams with Gopuff to deliver emergency candy refills on Halloween An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery. PMG sharpens CTV, OTT expertise with Camelot acquisition The deal provides PMG with “advanced expertise” in key areas like CTV and follows Camelot’s recent measurement partnership with iSpot.tv. Sponsored Content by Cvent Level Up Your Event Platform Capabilities See how 509 marketing and event decision-makers are thinking about their events. Get the study. Opinion The future of shoppable TV ads? It isn’t QR codes Roku's Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad. Exclusive Why Momentum is betting machine learning can upgrade experiential Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact. Read more news Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Trendline Inside retail’s 2023 holiday season Supported by Vibes Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx View all resources What We’re Reading TechCrunch EU fires urgent warning at Elon Musk’s X over illegal content and disinformation following Hamas attacks Ad Age Inside the state of DE&I media investment — an ‘illusion of inclusion’ as rapid growth fades Bloomberg Even Google Insiders Are Questioning Bard AI Chatbot’s Usefulness Suggest a story we should read Upcoming Events 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind Company Announcements Press releases from companies in your industry. Tag Launches Packaging Center of Excellence Press release from Tag Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip