Oct. 10 - Ford builds gamer van for TwitchCon road trip | Mars Petcare appoints first chief brand and experience officer

Mars Petcare appoints first chief brand and experience officer; Why Momentum is betting machine learning can upgrade experiential; Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z View online | Signup | Forward

Daily Dive Oct.​ 10,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Tips for Successful Holiday Marketing Explore past high-performing mobile marketing campaigns and learn how to apply those tactics to your own holiday marketing plans in this webinar.   Ford builds gamer van for TwitchCon road trip The automaker steps up its gaming involvement in a collaboration with Wieden+Kennedy and esports organization NRG’s Full Squad Gaming media brand. Mars Petcare appoints first chief brand and experience officer Najoh Tita-Reid, previously CMO at Logitech, will seek to elevate consumer experience and drive growth across a portfolio of brands and services. Exclusive Why Momentum is betting machine learning can upgrade experiential Coke and Walmart have already experimented with tech that aims to eventually capture experiential’s golden goose around measuring sales impact. Sponsored Content by Vericast Navigate the CTV advertising landscape and make an informed choice Choosing the right marketing solution can be overwhelming given the myriad of choices today. Learn how to simplify the process with the Connected TV Buyers Guide. Get the buyers guide. Q&A Celsius CEO on keeping a disruptor’s edge and staying focused on Gen Z The energy drink brand remains committed to the 18-to-24 demographic on an increasingly broad stage that now includes a national MLS sponsorship. Read more news Human-First Marketing: How to Move Consumers To Buy Many of today’s marketers are focusing on consumer psychology to pull potential shoppers back on their radar. Learn how to use physical senses to create experiences consumers will remember in this playbook. Download Now From Our Library Playbook How Generative AI Will Improve E-commerce CX in 2023 and Beyond Custom content for iAdvize Webinar - on demand Optimization Over Creativity: How to Revolutionize Marketing with Data Insights Custom content for Jivox Trendline How marketers are leveraging connected TV Supported by tvScientific Trendline Inside retail’s 2023 holiday season Supported by Vibes Playbook Human-First Marketing: How Physical Media Moves Consumers To Buy Custom content for FedEx View all resources What We’re Reading Ad Age Nearly half the data used for ad targeting is wrong MediaPost X Corp. Seeks Injunction Against California Content Moderation Law The Wall Street Journal Consumers Are Less Interested in Brands Taking Stances on Sociopolitical Issues, Survey Finds Suggest a story we should read Upcoming Events 10 OCT Webinar | 2 p.m. ET How Fulfillment Services Can Boost Both Profits and Loyalty Presented by studioID and Radial 12 OCT Webinar | 2 p.m. ET The Power of Holding Things: How Touch Encourages Consumers to Buy Presented by studioID and FedEx Office 26 OCT Webinar | 11 a.m. ET The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024 Presented by studioID and Wunderkind Company Announcements Press releases from companies in your industry. in4mation insights appoints CTO Press release from in4mation insights Banuba's TINT: Transforming Beauty Retail with Free Makeup Digitization Press release from Banuba TINT Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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